The WriteReader Team

Babar Baig

Babar Baig

CEO, Co-Founder

Babar has 10 years of startup experience and has worked with Danish telecom and the society of Danish Engineers. in 2005, Babar co-founded one of the first independent app stores.

Janus Madsen

Janus Madsen

COO, Founder

Janus has worked as a primary school teacher for more than 15 years. Janus has developed more than 75 teaching resources for mathematics and literacy. He was awarded first prize for “Best Teaching Resource of the Year” by the Danish Ministry of Education.

Lasse Kabell

Lasse Kabell

Lead Frontend Developer

Lasse has 5 years experience with Web Development and has a MSc. in Engineering (Innovative Communication Tech.). For several years he worked for the school KVUC where he developed interactive E-learning modules. Before joining WriteReader, Lasse had the role as Frontend Lead and Project Lead in a series of web projects for major danish organisations, like Politikens Hus and DSB.

Aleksei Parshikov

Aleksei Parshikov

Lead Backend Developer

Aleksei has 8 years of experience in software development, code optimization, cloud computing and team management. For the past 5 years, until joining WriteReader, he was the main developer and team leader of the EdTech project SmartBook. First as an employee in Area9, and later employed by McGraw-Hill Education to lead the transition of the SmartBook product and project. Aleksei has had training as SCRUM master and before joining Area9, Aleksei worked with banking and security.

Marcus Asbæk Geil

Marcus Asbæk Geil

Junior Frontend Developer

Marcus has 2 years of experience in Web Development, with a lot of it focused on development of custom WordPress solutions. Besides his work at WriteReader, Marcus is currently studying to get an AP Degree in Multimediadesign.

Cat Weers

Cat Weers

Education Consultant

Cat in currently in her 13th year serving public schools in Virginia. She received her Bachelors of Arts in History at Longwood University in 2002. Since then she has earned a Master's of Science in Instructional Design and Technology and an Educational Specialist Degree in K-12 Administration from Old Dominion University. Cat has been a Classroom Teacher, an E-learning Coordinator, an Online Teacher, a Technology Coach, and a Technology Integration Specialist and blogger at www.edutechcick.com.

Board

Ulrik Jensen

Ulrik Jensen

Chairman of the Board, Co-founder

Ulrik has focused on investing and/or actively managing both the operational and strategic level of tech start-ups. Ulrik is currently an investor and board member in several tech companies in Denmark. One of his investments, Podio, was acquired by Citrix (NASDAQ:CTXS) in 2012.

Cliff Hansen

Cliff Hansen

Member of the Board, Director of Alinea - Egmont

Cliff have worked at major Danish publishing houses since 1995. His focus has been on technology, digital transformation of the industry and management. Since 2014 Cliff has been the director of Alinea, Denmarks largest publisher of educational material for primary and secondary schools.

Karsten Sørensen

Karsten Sørensen

Member of the Board, Serial Entrepreneur

Karsten is Founder of several start-ups and has more than 20 years of experience as an entrepreneur. Karsten is a Business Angel and the member of the board in Business Angels of south Denmark.

Zahid Abdullah

Zahid Abdullah

Member of the Board, Founder & Director - TEO

Zahid has worked in the field of software development for the past 20 years and in the field of global software engineering in the past 10 years.

Advisors

Chander Sarna

Chander Sarna

Technical Advisor

Chander is SVP of engineering at Simply Hired and has over 20 years of software development experience at large companies (Netscape, Siebel, Oracle) and startups (Friendster, Adchemy) acrossEnterpeise software, large B2C sites and PassS/SaaS applications.

David Schiffman

David Schiffman

Education and Technology Executive

David has 8+ years in EdTech and digital publishing, 20+ years in tech strategy & business development. David has held leadership positions at Samsung, Yale University/Press, AOL, and Sybase.

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