The WriteReader Team

Babar Baig

Babar Baig

CEO, Co-Founder

Babar has 10 years of startup experience and has worked with Danish telecom and the society of Danish Engineers. in 2005, Babar co-founded one of the first independent app stores.

Janus Madsen

Janus Madsen

COO, Founder

Janus has worked as a primary school teacher for more than 15 years. Janus has developed more than 75 teaching resources for mathematics and literacy. He was awarded first prize for “Best Teaching Resource of the Year” by the Danish Ministry of Education.

Lasse Kabell

Lasse Kabell

Technical Lead

Lasse has 7 years of experience in Web Development in roles as both Engineer and Project Manager. He holds a MSc. in IT Engineering and has been involved in projects for major danish corporations, like Politikens Hus and DSB.

Aleksei Parshikov

Aleksei Parshikov

Lead Backend Developer

Aleksei has 8 years of experience in software development, code optimization, cloud computing and team management. For the past 5 years, until joining WriteReader, he was the main developer and team leader of the EdTech project SmartBook. First as an employee in Area9, and later employed by McGraw-Hill Education to lead the transition of the SmartBook product and project. Aleksei has had training as SCRUM master and before joining Area9, Aleksei worked with banking and security.

Marcus Asbæk Geil

Marcus Asbæk Geil

Junior Frontend Developer

Marcus has 3 years of experience in Web Development with a lot of it focused around custom WordPress solutions. Besides his work at WriteReader, Marcus is currently studying to get a bachelor’s degree in Web Development.

Vicki Den Ouden

Vicki Den Ouden

Education Consultant

Vicki is an experienced educator from Canada, who has also taught in China, Guatemala, and the Netherlands. She holds an M.Ed. degree from Simon Fraser University, and has an educational background in reading instruction, learning disabilities, technology integration, and ELL. She's also been a sessional instructor at several Canadian universities and has hosted an educational TV program. Currently, she is a Reading Intervention Teacher.

Board

Ulrik Jensen

Ulrik Jensen

Chairman of the Board, Co-founder

Ulrik has focused on investing and/or actively managing both the operational and strategic level of tech start-ups. Ulrik is currently an investor and board member in several tech companies in Denmark. One of his investments, Podio, was acquired by Citrix (NASDAQ:CTXS) in 2012.

Cliff Hansen

Cliff Hansen

Member of the Board, Director of Alinea - Egmont

Cliff have worked at major Danish publishing houses since 1995. His focus has been on technology, digital transformation of the industry and management. Since 2014 Cliff has been the director of Alinea, Denmarks largest publisher of educational material for primary and secondary schools.

Karsten Sørensen

Karsten Sørensen

Member of the Board, Serial Entrepreneur

Karsten is Founder of several start-ups and has more than 20 years of experience as an entrepreneur. Karsten is a Business Angel and the member of the board in Business Angels of south Denmark.

Zahid Abdullah

Zahid Abdullah

Member of the Board, Founder & Director - TEO

Zahid has worked in the field of software development for the past 20 years and in the field of global software engineering in the past 10 years.

Advisors

Chander Sarna

Chander Sarna

Technical Advisor

Chander is SVP of engineering at Simply Hired and has over 20 years of software development experience at large companies (Netscape, Siebel, Oracle) and startups (Friendster, Adchemy) acrossEnterpeise software, large B2C sites and PassS/SaaS applications.

David Schiffman

David Schiffman

Education and Technology Executive

David has 8+ years in EdTech and digital publishing, 20+ years in tech strategy & business development. David has held leadership positions at Samsung, Yale University/Press, AOL, and Sybase.

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